His recruitment of the mainstream stars of rap’s youngest generation (Meek Mill, J. “Sorry” is a banger on the production side, but it’s pretty much a woman-hating anthem, which gets stale fast. “I Know” features Rich Homie Quan and samples The Luniz’s “I Got 5 On It” -something Yo Gotti should steer clear of. “Don’t Come Around” is Yo Gotti 10x with the next-level production and it’s an extension of the intro’s looking back at who was real and who wasn’t.
From the opening second you can tell he’s determined to make a grand entrance. He scans over the times he was living like he rapped on I Told U So and uses it as anecdotal reference to let you know that you can make it through too.
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“Let me show you how to cook right/This what a millionaire look like” is how the album’s namesake and intro goes with its triumphant production. Reid-ran Epic Records to release his “real” debut to the mainstream, I Am.
Gotti has since then ended his relationship with RCA and hooked up with the L.A. The production was a slight upgrade from the hood anthology that was his Cocaine Muzik series but its biggest hit was the then three-year-old “5 Star” and it had no progression in insight or overall quality to stamp it as his big arrival. Last year, through RCA/Polo Grounds, he released his major-label debut, Live From The Kitchen, which was essentially a mixtape that just so happened to be on sale at record stores.
Sure, you’re not getting anything particularly original from Gotti in the arena of trap music but he always positions himself firmly in the middle of indistinguishable and exceptional it’s good-seemingly authentic-trap music, but it never jumps out on you. From stumbling across his I Told U So Gangsta Grillz mixtape in high school when it dropped in 2006 to then digging for older work like his debut album Life (word to the headband), to following his scroll-long list of tapes that came after, one thing has become clear to me about Yo Gotti: consistency is his greatest feat.
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